Course curriculum

  • 1

    SEO Fundamentals

    • SEO introduction

    • How Search Engines Work
  • 2

    Keyword Research

    • Longtail Keywords

    • Keyword Research Basics

    • Keyword Mapping
  • 3

    On-Page Optimisation

    • What is On-Page optimisation?

    • On-Page Factors

    • Document Outline

    • Title Tags

    • Meta Description

    • URL Structure

    • Images & Images ALT Text

    • Internal Links

    • Keyword Density

    • Sitemaps

    • Hidden Content, Redirects, Keyword Spamming, Anchor Text Spamming

    • Key Takeaways
  • 4

    Off-Page Optimisation

    • What is Off-page Optimisation?

    • Why Link Build ?

    • Link Building Basics

    • Link-Worthy Content

    • Rel = "nofollow"

    • Key takeaways
  • 5

    Tools Of The Trade

    • Screaming Frog

    • Chrome/Firefox Extensions

    • Feedback