Course curriculum

  • 1

    LinkedIn

    • How LinkedIn Ads work

  • 2

    Initial Setup

    • Insight Tag

    • Matched Audience - First List

    • Campaign Creation

  • 3

    Ads

    • Targeting

    • Copy & Creatives

    • Budget & Schedules

    • Bidding Strategy

    • Bidding Variations

    • Lead Gen Forms

    • Ads

    • Best Practices & Tactics

  • 4

    Retargeting

    • Retargeting

  • 5

    Performance

    • Tracking & Attribution

    • Feedback