Course curriculum

  • 1

    The Funnel

    • Landing Pages Zen

    • What is a funnel?

    • Acquisition

    • Activation or Conversion

    • Retention

    • Revenue

    • Referral
  • 2

    Research & Proposition

    • Value Proposition

    • Example: Value Proposition

    • Competitive Research

    • Example: Competitive Research Template

    • Example: Completed Competitive Research
  • 3

    Landing Pages

    • Before You Begin

    • What not to do

    • Anatomy Of A Landing Page

    • Landing Page Copy

    • Features & Benefits

    • Headers, Sub headers, CTA

    • Social Proof

    • E-commerce Landing Pages

    • Document Outline: Landing Page Relevance

    • Speed Of Landing Pages

    • Example: Landing Page Checklist

    • Feedback